Posted on 06 May 2019
As lingerie designers, support and comfort are utmost on our minds. As mothers, these concerns extend far beyond the confines of fashion and into the world at large. This is why we are proud to launch our Mommy&Miel campaign to give mothers and babies in developing countries the support they need when they need it most. With every miel® item purchased online, we will donate a nutrient-rich prenatal granola bar to a pregnant woman in need in Colombia.
Even in the best conditions, pregnancy and the early days of motherhood can be full of worry and stress. For both mommy and baby. Now that we’re raising our own children, it’s hard to ignore global malnutrition issues affecting the health of pregnant women and babies around the world, especially in our native Colombia and other developing countries.
Helping Mothers and Babies from the Very Start
The first 1,000 days in a baby’s life, from conception to second birthday, are critical when it comes to its healthy growth and development. According to MotherFood International, studies have shown that malnutrition contributes to developmental issues such as stunting and results in close to half the deaths in children under five years of age.* As mothers ourselves, how can we turn a blind eye to such terrifying numbers?
This is why we have joined forces with Montréal-based MotherFood International® for our Mommy&Miel campaign. In collaboration with global and local partners, MotherFood International develops affordable fortified health bars that are designed for local palates using local ingredients, factories and women-led distribution networks. By working with local women and farmers, it contributes to the value of the local agricultural food chain while supporting local female entrepreneurs.
Supporting Women in Colombia and Beyond
Help us help the world’s most vulnerable populations, particularly adolescent, pregnant and lactating women, obtain their daily nutrition requirements. Our first goal is to help women and children in Colombia, but with your help, we hope to feed expecting mothers and nourish babies well beyond these borders in the coming future. A little miel® goes a long way to sweeten mommy and baby’s day!